Every new business owner’s worst nightmare – figuring out the finances! Well, you don’t need an accounting degree to run your business, but you do need a smart framework that sets you up for success, foolproofs your financials & leaves nothing to chance (including those niggly taxes!). We’ll cover the business finance basics and implement the custom frameworks & systems I’ve created specifically for new solopreneurs, based on the financial fool-proofing strategies I use in my own businesses.

You’ve got a solid idea of your business idea but not so sure how to go about it? We’ll take that business idea & build it out into a solid business plan that clarifies your concept, articulates your goals, develops your business model & guides your growing your business. Think of this as your North Star, your compass that keeps you & your business on track in everything you do.

Marketing digs so much deeper than just forcing yourself to promote on the ‘Gram. We research, analyse & strategise exactly what the most effective marketing approach looks like for you and your individual business needs. We build the foundational matrix that encompasses your unique marketing strategy & then roll that bad boy out together.

Learn how to take your talent & expertise and package it up into an epic product/service offering. Research the market, analyse the results & strategise your angle. Together we’ll develop and diversify your offering to make it valuable, unique and in-demand.

Get clear on the concept behind your business, clarify exactly what it entails and why & craft your concept into a full-blown business strategy. We’ll deep dive into your business idea, work through the business name brainstorming process & come out the other end with a clear, concise business concept.

The secret weapon behind every savvy solopreneur – an ecosystem of smart systems that do the hard yards for you! At the core of this program is a framework of strategic systems, tools and formulas that allow you to tap into operational excellence, stay on top of your workload & switch off on Sundays, knowing your systems are running your business backend for you. Together we’ll build your business with best-in-class solopreneurial systems that set you up for success from the get-go.

Know you need to implement digital tools but consider yourself tech-challenged? Digital tool queen here to the rescue – this is my jam! We’ll work together to weaponise your workflows with a tailored toolkit that takes care of you, especially on the hard days. You’ll walk away armed with an arsenal of automated processes & transformative tools that change your way of working forever.

Life’s too short for unnecessary admin. Together we’ll capture your business processes, outline your service blueprints & create an arsenal of workflow automation. Using clever tools and fast-tracking templates, we’ll cut out the unnecessary manual work and set aside extra time for you to work on the work that drives real results and impact.

From clarifying your concept, through to figuring out out the finances and building your business website, we’ll cover off all the checkpoints along the way that will get your business live, launched and growing. Following the business-building roadmap from ideation to realisation, we’ll conquer each challenge along the way & get your business launched just before our time together ends. Launching a new business is definitely more fun when you’ve got a business-building comrade there by your side cheering you on!

Starting with an analysis of your unique marketing needs, we build a marketing matrix together. We work through setting your business up for success by developing your customised social media strategy. We cover the foundational steps, strategies and frameworks for building, optimising and growing your social media presence based on the most effective platforms for you and your unique business offering.

Gone are the days of dropping thousands of dollars for a basic website. Together we design, build and launch your business website using the solopreneur-savvy, DIY-friendly, all-in-one website building tool, Squarespace. With full access to my insider-only tutorial library, help guides & templates, we’ll fast-track your website-building learning to get your website – and business – off the ground running in record time.

Uncovering your target market, brand identity & signature offering, we’ll work through a custom framework to build out clear, concise messaging that attracts, engages & converts your dream client. Using the StoryBrand strategy, you’ll learn how to transform your written website & social media content into strategic on-brand messaging that cuts out the BS and keeps you aligned with your offering & your core values.

Get super clear on who you want to serve, why and how. We uncover your zone of genius, values & disposition to align you with your target market before diving deeper into discovering your dream client. Building a persona profile, we form the foundational framework that allows you to focus on the clients you truly want to attract, serve and work with in your business.

Stumped when it comes to setting up your business structure? We’ll cover the business entity options together and work out what option is best for you and your business model. You’ll learn how to register your business, get all your legal ducks in a row & set up your own custom business contact details. Together we’ll conquer all the anxiety-inducing steps that are necessary to get your business legit, legal & ready for the real world.

Every element of how you operate has its own place in your business. The trick is making sure it all connects together in one sleek, seamless ecosystem. You’ll learn the components that make a killer operational strategy & we’ll design your unique operational ecosystem together that will set you up for operational excellence for years to come.